Developing a high quality and stylish urban bike for men and women always has its own special challenges. Especially if the spotlight is more on eBikes and not push bikes. This is ultimately the reason that urban bikes are characterized by their clear line. They are often kept simple and purposeful, components reduced to the bare essentials. And this is exactly the direction we do not want to pursue with our new Urban Premium range. We wanted to show that non-motorised bicycles do not necessarily have to be purpose-optimised and unsophisticated. As a result, the only condition we set the team from Product Management was that the new model range must be highly suitable for everyday use while embodying the basic VICTORIA virtues such as a high level of comfort and reliability. Otherwise, it was a case of daring to venture into the unknown by building something that does not yet exist on the market.
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matze2018-08-20 12:06:592018-11-12 16:24:29Urban 5.7 DIt was clear to us that we could run riot in terms of components, but it would not make any sense to advance into regions where the pedelec middle class cavorts. So no ROHLOFF gear hub, but the Nexus gear hub by SHIMANO also suitable for home use, one with seven and one with eight gears, and free-wheel hub or coaster brake.
And meaningful shaping measures for the frame material too: aluminium instead of carbon as this is better suited to everyday use and can also be worked into an eye-catching shape thanks to modern hydroforming techniques. The chunky and comfortable Super Moto tyres by SCHWALBE have proven to be successful on the urban VICTORIA pedelec range. So we have used these here too. A clear visual line is provided by the specially produced RACKTIME carrier with integrated rear light that just blends into the whole picture perfectly. It also can carry a remarkable maximum load of 25 kg making it quite a packhorse. The VICTORIA Urban retains it stability even with heavy loads which is no mean feat for a bike with a low step-through.
Furthermore, the XXL concept has been adopted from the urban eBike division. In plain text, this means that the non-electric urban range is also designed for a maximum permissible total vehicle weight of 170 kg. This figure naturally includes the rider and luggage.
Especially women’s urban bikes with low step-through and belt drive are in high demand. This has led to the new urban models being equipped with a GATES belt suitable for everyday use. This means the bikes are particularly low maintenance. In addition, there is a hydraulic brake system with large discs along with top-of-the-range components by HUMPERT with the Ergotec XXL line and B&M.
The new VICTORIA Urban bikes are as smooth as silk to ride and a reliable companion for 365 days each year.
